A landing page, live by tonight.
You know what the page should say. You don’t have an afternoon to fight a page builder. Describe it, approve the plan, and the crew builds it. One tap puts it live.
Two signatures. The crew does the rest.
No wall of HTML dumped on you at the end. You read the plan first, then watch small steps land.
Full walkthrough: how we ship a landing page in a dayAsk
By youSay it like you’d tell a friend: “Waitlist page for Crumb Club, a sourdough starter subscription. Friendly. One email box.” No repo? Start from the Landing page starter.
Spec
By product ownerWrites down what the page must do and what it must not. Asks only what it can’t guess: home bakers, or cafes?
Plan You sign
By architect + FammyThe architect cuts the page into small steps. Fammy, our parrot who critiques every plan, pokes holes first: “Step 4 collects emails. Where do they go?” You approve it, or send it back.
Build
By front-endA front-end agent builds one small step at a time: structure, words, styling, sign-up. Each step shows what it changed (the diff). Stuck? It asks. It never guesses.
Ship it? You sign
By youYou get a preview and exactly what changed. Ship it, or send it back with one sentence. In your repo, it lands on its own branch.
Go live
By ShipItFamLive on a yourname.shipitfam.com address, one tap. Changed your mind? Undo in one tap.
An illustrative job, not a recording. The mechanics are real.
A real page, not a rough draft
Something you’d put your name on. You read the plan first and see the result before it ships.
Copy for your audience
A headline, a pitch and one call to action, drafted around who the page is for. You tighten it.
Phone first
Built for a small screen first, then stretched up to a laptop. No pinching and zooming.
A sign-up block
A form with a real button, ready to connect to wherever you collect emails.
A page you can share
Live on a yourname.shipitfam.com address, or in your repo to deploy the way you always do.
Best when speed beats perfection
Launch pages, waitlists and one-pagers, where live today beats pixel-perfect brand rules you haven’t written yet.
Perfect for
a product launch, a waitlist, an event page, or testing whether an idea gets clicks before you build it.
Start small.
Do the one page that matters. The crew keeps notes on every answer you gave (the Treasure map), so page two starts where page one ended.
No repo yet?
Start from the Landing page starter, and link a repo when you’re ready to ship it.
Then put it on a routine.
Every Monday, count the week’s new signups in HubSpot and post the number in Slack.
More routines
Done tonight beats perfect someday.
Tell the crew what the page is for. You read the plan before anything is built.